Dressed: The History of Fashion cover image

Westernwear: Postwar American Fashion and Culture, an interview with Dr. Sonya Abrego

Dressed: The History of Fashion

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The Influence of Native Americans on Westernware

It's interesting to see the ways in which fashion tries to capitalize on that cache oh absolutely absolutely and but it's funny because these weren't that i mean a lot of the for the brands i looked at you know the advertising was largely controlled in house right so this is like not sophisticated kind of cool hunting research going on. This was purely observation and one one hand you got a hand to them I mean especially some of these regional based brands in kansas in north carolina trying to emulate california surfers or hot rotters  that they may or may not have ever seen. It's just yeah another example of the fashion system doing what it always does which is trying to cash

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