2min chapter

Marketecture: Get Smart. Fast. cover image

James Avery on how Kevel APIs let you build a custom ad server

Marketecture: Get Smart. Fast.

CHAPTER

Introduction

Kevil is a set of APIs that our customers use to build their own ad platform. We looked at the market and said, shouldn't more companies be doing this? Right? As opposed to saying, we're just going to throw some exchanges or SSPs or pre-bit on our site and hope for the best. So why don't they do that? Well, because it takes a lot of engineering.

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