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Tito’s Enlists Martha Stewart to Help Celebrate “Dry January”

Business Wars Daily

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How to Repurpose Your Tito's Vodka for Dry January

Martha Stewart stars in a cheeky campaign encouraging temporary tea totelers to repurpose their Tito's vodka. The company also included an important disclaimer which read, quote, "'We can't guarantee the outcome of these DIY uses for Tito's' They are legally non-binding because this is a joke and we're a vodka brand'"

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