The CTV Podcast  cover image

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

The CTV Podcast

CHAPTER

Measuring Advertising Effectiveness

This chapter explores the intricacies of evaluating the effectiveness of advertising campaigns, with a focus on programmatic versus direct agency relationships. The discussion highlights the need for innovative audience measurement strategies and collaboration among tech providers to enhance understanding of viewer behaviors and strengthen brand integrity in a dynamic media landscape.

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