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9min chapter
Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.
The CTV Podcast
Measuring Advertising Effectiveness
This chapter explores the intricacies of evaluating the effectiveness of advertising campaigns, with a focus on programmatic versus direct agency relationships. The discussion highlights the need for innovative audience measurement strategies and collaboration among tech providers to enhance understanding of viewer behaviors and strengthen brand integrity in a dynamic media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode