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The Importance of Consistency
authenticity just shown out of him in terms of how genuine he was and how approachable like what like what we've seen on the YouTube during lockdown was exactly what we saw here. I think a big part of of what makes himself successful is the consistency as well of his message that you said to him during the interview that his answers weren't contrived because he just has to keep coming back to this idea of movement makes you feel better. There's a real genuineness to what to what he stands for and I love that it's not about Joe Wicks it's no longer about Joe Wicks, it's more about the body coach as in a brand rather than a person