Interview with Phil Rosenzweig, Author of The Halo Effect
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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The Importance of Business Questions in Scientific Investigations
The business world lends itself to large-scale experimentation in a controlled setting. But the nature of company performance is almost impossible to study with quite that level of scientific rigor, he says. "What I can look at with some of the tenets and principles of science would be repeatable, narrow decisions like customers"
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