9min chapter

Front Burner cover image

Tesla woes and Canada’s big EV bet

Front Burner

CHAPTER

Challenges and Opportunities in the Electric Vehicle Industry

Exploring the barriers hindering mass EV adoption such as price, range, and infrastructure, with a focus on the North American market's obsession with large cars and long-range batteries. Delving into Canada's significant investments in the EV industry, the chapter reflects on the debate over supporting international companies versus local enterprises, highlighting the country's promising position amidst market volatility and evolving dynamics.

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