Randell Beckford "How to build a brand that won't get cancelled"
The New Abnormal
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How to Get People to Like You as a Brand
Advertising what seems to be staggeringly obvious to everyone else doesn't appear to be taken on board by most of the industry. You would think absolutely everyone should be doing this, but having ther the confidence to do this comes from working with a broad spectrum of people. We always try to bring in outside voices to make tat we're getting a real understanding of the audience whe are trying to communicate with.
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