Building a Flywheel
In the Sauce
00:00
How to Launch a Successful Retail Brand
Roxanne Jones: Graza had a pretty impeccable launch. I mean, they came out like with a beautiful bang. You get the right ingredients as a marketer when you have a Graza. First of all, from start to finish, you have a product that people use regularly. Like what comes out of that bottle is so good. The same way I wasn't a denim girl before I started working at Madewell,. But a good product can convert you.
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