S21E5 -Excelling operationally
unbillable hours - a podcast about better professional services marketing
00:00
How to Use the Y to Take Away Pain
Start with the Y to borrow from Simon's cynics, start with the Y. The person that's ultimately going to hire me does not understand the widgets that I use. They just have pain that they want taken away. So by having that level of gravity and starting with the Y, it resonates with the people that are novices in the discipline you're going to leverage for your business.
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