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Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
The Customer Journey in B2B SaaS
DreamData is a B2B SaaS company that maps customer journeys and revenue attribution. They are obsessed with tracking everything you can say deterministic, including the digital touch on each account. DreamData has built up an account device graph to track every moving part on each of their customers' accounts. It's not something you know from the get go but it's something that evolves throughout this three, six month journey.
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