Introduction

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS

• The best product doesn’t always win — the team that has the most conversations with customers, investors, and partners does.
• Every week — test an industry, persona, and problem in your early-stage outbound. Over 12 weeks, you need to rip through 12 market segments to find your ICP.
• Play laptop closed! See how long you can go without opening your demo to sell a deal.
• Don’t worry about the two, three, or four-year deals. Win customers in year one, and if your product is right, you’ll keep them in year two and beyond.

PATH TO PRESIDENT’S CLUB

• Partner @ Glasswing Ventures
• Growth Advisor @ CloudTruth
• Growth Advisor @ Talla
• Co-Founder @ Reprise

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal