The Horror of Innovation: Unpacking 'The Blair Witch Project'

This chapter examines the cultural significance and pioneering techniques of 'The Blair Witch Project,' particularly its introduction of the found footage style to the horror genre. Through discussions of its innovative marketing strategies and the film's realistic portrayal, the speakers reflect on its profound impact on both audiences and future filmmaking. By comparing this iconic film to other horror classics and addressing the influence of early internet culture, they highlight how 'The Blair Witch Project' reshaped audience engagement and expectations.