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7 Astonishing Digital Marketing Predictions for 2024

Perpetual Traffic

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The Future of Paid Media and Alternative Strategies

The chapter explores the prediction of a market collapse in the paid media space due to rising costs and unsustainable pricing. It discusses the shift towards long-term strategies, upsells, and enhancing LTV, as well as the emerging trend of influencer marketing as a smarter alternative route. The chapter also highlights the significance of leveraging podcasts and emphasizes the need for a health check on agencies to ensure financial stability and backup plans.

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