Ep. 93 - What’s Wrong With The Fitness Industry (And How To Change It)
Iron Culture presented by MASS
00:00
The Importance of Understanding the Rules of Marketing
"There's a difference between trying to communicate, a communicate idea that you believe in and trying to just flat out sell someone something," he says. "I think we've actually reached a point where most people have grown up now in this generation ... they're aware of it because you're marketed at such a level of consistency across the spectrum doesn't matter."
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