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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
How to Optimize Your Retargeting With DPA
You should be running both. Same catalog? Same catalog. Different targeting strategies set up separately. There's this whole billion industry of PIM providers that just exists as service e-commerce providers. They're essentially source data, your warehouse data, and you know, your product photography into a place that you can then connect to third-party marketplaces like Amazon or wherever elseyou sell. You should have an optimized feed for ingesting into ad platforms to best inform them about what is going on with your product. And we recommend folks to like implement a really like, like channel dominance approach with their dynamic product ads. So it's not only on meta, right? When it comes to D
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