339: Capitalizing B2B BUYING TRENDS
Renegade Marketers Unite
00:00
How to Sell Value to the CFO
Alison: You have to start with ROI. And then that has to be your, essentially your customer success team is implementing. Ben Franklin was America's first chief marketing officer. He would say the most difficult marketing challenge ever is to sell a revolution to a king. Alison: If you don't have an ROI calculator, if you can't point to business value, you're kind of dead in the water.
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