Hearst’s Lisa Howard on why media can’t quit ads
The Rebooting Show
00:00
The Importance of Direct Relationships With Audiences
It's so important to have direct connections with audiences. I think that is usually thought of as the opposite of the scale approach. Without scale, you don't need a data clean room to figure out if the matches between Gucci's data and your data are going to matter. Two people in a cat is just not enough to be competitive in this world.
Transcript
Play full episode
