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467 Stop Starvation Marketing by Christine Slocumb

The Marketing Book Podcast

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The Role of Marketing in Promoting Innovation

This chapter discusses the importance of marketing in making a company appear innovative and convincing others of their innovation. It emphasizes the significance of storytelling behind innovation and warns about the failure of relying solely on the best technology. The chapter also highlights the need for clients who are open to new ideas and willing to invest in marketing.

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