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#71: How to Market Multiple Products Without Confusing Customers
Marketing Made Simple
The Umbrella Brand
The most important thing that I can tell anyone is to focus on one thing at a time. The more things you have, the fewer words you want to use. Don't try to tell three stories of your biggest segments or all 20 or however many you have. If you do an overwhelming amount of text and it makes people shut down, then get down to business.
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