This episode of Idea to Start a Podcast is brought to you by our good friends at Build. They're a development agency that helps early stage startups build and launch scalable revenue generating software businesses. If your product gets it, you'll have enough time to iterate to a product that'll work. If it doesn't, you won't. Most people assume word of mouth is product or marketing driven. You don't create word of mouth as a startup. Make sure you build something where there's already word of mouth.