RV E18 - The Importance of R&D Functions | TikTok Live 22
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Accelerate Sales Cycles With Demand Creation
When you do demand creation, you're doing all of this work up front so that your sales team doesn't have to. So if I was going to accelerate sales cycles, I would actually just change my strategy and adopt a lot more of demand creation. And I would change my measurement so that the marketing team is incentivized to bring people that have not shown a high level of intent to the sales team. That's how you get accelerated sales cycles. That'show you get higher win rates. That'sHow you get better pipeline velocity. That's How you get better sales team efficiency and productivity is you.
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