Embracing Action for Aggressive Living

Instead of something to be feared, Bobby Gruenewald has always seen technology’s potential for good. One day, while waiting in a long line at the Chicago airport, he wondered: could technology improve his lagging Bible-reading habit? Bobby pulled on that string, and the YouVersion Bible App was born. Launching as one of the 200 original free apps on the Apple App Store, YouVersion has changed the way the world reads scripture. As the app approaches 1 billion installs, Bobby reflects on the early failures of YouVersion, the aggressive moves that led to its historic growth, and how the rise of AI just might be pushing us more toward God.