2min chapter

Banking Transformed with Jim Marous cover image

Leveraging Data for Strategic Decisions and CX in Banking

Banking Transformed with Jim Marous

CHAPTER

The Rising Importance of Data Analytics in Financial Services

This chapter explores the transformative impact of data analytics and AI in financial services, emphasizing the need for data-driven decision making. It stresses the importance of investment in data infrastructure to improve customer experiences through personalization, essential for maintaining competitiveness in the market.

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