5min chapter

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Ep.138: Creative Strategist Natalie Nixon [Rebroadcast]

Clever

CHAPTER

How to Make a Business Case for Creativity

The author is a full time professor of furniture design at rhode island school of design. Her new book, called creativity leap, offers tips on how to be more creative in your life and work. She says that when we are creative, especially in organizations, you've got to have more inventive thinking. This can lead to different business models which result in new revenue streams - this is the business impact of creativity.

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