Navigating the Electorate: Understanding Voter Sentiments in a Digital Age

The unofficial election campaign is about to intensify, with a pre-election budget just days away. With political messaging coming thick and fast, both parties will be trying to sell their vision to the public. But with Australian society becoming increasingly fragmented, will the same campaign strategies cut through? Bridie Jabour talks with the editor-in-chief, Lenore Taylor, and the head of newsroom, Mike Ticher, about what is dividing voters, and how these fractures are shaping our politics