RV E8 - Category Creation and Revenue R&D | Exit Five
GTM Live
00:00
How Do You Define Category Creation?
I worry sometimes that companies define category creation in the wrong way. We're not waiting around like our category will only be validated once Gartner writes about us. I've experienced this in our company between being better and being different. But a lot of people pander to analyst firms like Gartner spending those subscription dollars when you're a series A company for basic advice.
Transcript
Play full episode
