The Convergence of YouTube and Media as a House of Brands

Alex Lee: I think that the platforms really dictate how you architect your content and going to different platforms. LinkedIn giving you a resume, giving you activity completely transforms the way that we would think about putting content on LinkedIn. Founders Journal can start to build out the management part of Alex's identity. Marketing is the CMO series, which we've started. Media is kind of like my always on content creation, given that's the business we're in.