Two thousand six shop if i was born, and the idea was, what if we gave small businesses the same he commerce tools and function ality that traditionally only the biggest companies on the planet could afford? What would happen? And the end result is that one more people started businesses because the barret entry was lower. The likelihood of their success was higher, because we were removing so many different hurdles. We're trying to create thiss this product that makes it incredibly easy to sell anywhere. You have customers, whether they're on line or off line, on social media, ere at a farmer's market, they'r anywhere. I think that idea of retail being everywhere is what