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Enhancing Customer Engagement with AI-Driven Solutions - with Robert Rose of Adobe

The AI in Business Podcast

CHAPTER

Cautious Integration of Generative AI in Customer Engagement

This chapter discusses the careful implementation of generative AI in customer-facing roles, stressing the need for robust backend systems and employee training. It highlights the importance of human oversight to mitigate risks, especially in sensitive sectors like healthcare and finance, while also exploring the personalization capabilities of AI in enhancing customer interactions.

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