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3min chapter
Transforming the B2B Buyer Journey with CMO at PwC, Antonia Wade
The Loop
The Vital Role of Brand in B2B Buyer Engagement
This chapter delves into the significance of brand building in the B2B buyer journey, focusing on memory building and its influence on successful brand campaigns. It emphasizes the importance of a strong brand in attracting new clients and nurturing loyalty among existing ones through thought leadership and memorable strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode