Our Noisy Minds
Hidden Brain
00:00
What Is the Difference Between Ten Percent and Fifty Five Percent?
variability is a basic component of error. We define noise as unwonted variability in judgments or decisions. A quote that is too high, you are very likely to lose the business because they are competitors and they'll offer a better price. Youare leaving money on the table, and you may not be covering your losses. So arrors in both directions are costly. And that really is what set me off on this journey that led to this book....
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