Episode: 24: The one and only Joe Zawadzki
Marketecture: Get Smart. Fast.
The Horizontal Capabilities of the Future
I think the one's looking five years out, thinking a lot about what are the horizontal capabilities that if you assume that we get through this particular moment of punctuated equilibrium. The idea of cross-media horizontal capabilities in places like creative, for example, is an area that we think there's a lot more future opportunity. Clearly, the AI solutions are going from being below the waterline capabilities to something AdTech was actually an early adopter of.
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