How Do You Scale Up a Business From Just You?

Roxanne Jones: I think most indie hackers have trouble with getting from point A to point B. How do you scale up a business from just yourself? You're having these early customer interviews to the point where you can afford to pay yourself money and be comfortable, let alone hire anybody else. So essentially, you did a lot of blogging and writing early on that sort of people were able to find on Google. And because you're in this niche that was kind of underserved at the time, you hit this window where like people weren't really targeting these businesses with the referral programs.