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Adding Strategic Value to Tactical Work with Laura Barboza
UX Cake
The Importance of Business Strategy in UX
UX people are more responsible for that than anyone else in the company or the organization. And so it depends on where you work, whether you think other people care about it or not. But most places, no one cares about it quite as much as the folks who are in user experience disciplines. "We don't always have time to do that," she says.
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