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7min chapter
The hypnotising effect of Valentine’s day
Nudge
The Influence of Special Day-Themed Sales Promotions
This chapter explores the impact of special day-themed sales promotions on consumer behavior, highlighting the findings of lab studies and field studies. It discusses how even niche special days can significantly influence consumers' purchase intentions and explores the effect of subtle changes in subject lines.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode