#5: Jonathan Davis—How to Make Your Call to Action Irresistible
The StoryBrand Podcast
00:00
The Importance of Call to Action in Infomercials
The call to action is the opportunity for the consumer to purchase the product. The goal is obviously getting someone to pick up the phone. A lot of times we incentivize them by free offers. If you're one of the next 50 callers in the next two minutes, you'll receive not one but two.
Play episode from 08:47
Transcript
