7min chapter

Nikonomics - The Economics of Small Business cover image

86 - AI: Threat or Opportunity? How This $9 Million Marketing Agency is Embracing the Future with Brandon Doyle

Nikonomics - The Economics of Small Business

CHAPTER

Navigating E-Commerce Marketing

This chapter explores the unique marketing strategies for physical versus digital products in e-commerce, interwoven with personal stories of the speaker's journey in the industry. It highlights the importance of SEO, practical marketing experiences, and the life skills gained from challenging summer sales jobs.

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