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The Problem With Product-Led Growth
The number one area where folks go wrong with product-led growth is trying to copy the PLG strategies they see from people like Slack. The biggest friction points are essentially having two competing go-to-market motions. A company that's historically been sales led, top down, selling to a decision maker should be thinking about PLG across every function.
This week's guest is Kyle Poyar, Operating Partner at OpenView. Kyle sat down with Patrick Campbell at SaaStock 2022 to discuss the ins and outs of product-led growth and how businesses can capitalize on this strategy to propel their success.
Throughout the conversation, Kyle and Patrick delve into the importance of focusing on product usage as a key driver for customer acquisition, retention, and expansion. They discuss how companies like Zenefits have harnessed the power of sidecar products to provide additional value to their customers while strengthening their overall product offering. Kyle also shares valuable insights on why it's crucial to pay attention to user feedback and continuously iterate on product design to stay competitive in the market.
Product Led Growth (PLG) is a valuable approach to growth that focuses on getting customers to use the product, rather than relying on traditional sales and marketing. This guide will introduce you to the key components of PLG according to Kyle Poyar and how to leverage them for success:
Product Led Growth is a powerful tool for software businesses. By leveraging the tools discussed in this guide, you will be able to get a better understanding of your customers' journey and identify areas for improvement. With the right approach, you can unlock success with PLG.
Follow Kyle on LinkedIn and check out OpenView for more on Product-Led Growth.
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Listen to the best highlights from the podcasts you love and dive into the full episode