How to Make a Successful Startup

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode!

Key Takeaways

5:13 - CallHippo business model

7:10 - Inception of CallHippo, founder story and current revenues

11:18 - Global customer segments

12:44 - Impact of inbound marketing, how to manage your budget for Inbound Marketing

15:05 - SEO strategy

19:15 - Exercising patience to see SEO results

21:57 - Optimizing for humans not Google

26:20 - Traffic to sign up rate

32:23 -  Tactical hacks for increasing sign up conversion and churn rates

34:59 - Marketing to Sales funnel - Handling different ticket size customer segments

41:48 - Hiring strategy in a Tier 2 city

45:24 - Pros and Cons of operating out of a Tier 2 city

50:33 - Spouses to Co-Founders 

53:52 - Developing the culture at CallHippo

1:01:32 - Vision for CallHippo

Key Mentions

3:36 Software Suggest

3:43 CallHippo

3:57 Exotel

8:08 Avinash Raghava

8:30 Girish Mathrubootham

10:55 Ozonetel

18:09 RingCentral

21:05 Google

32:05 Mail Chimp

35:48 HubSpot