Soft Power - The Concept Behind Soft Power

Hip-hop is a phenomenon that has captured hearts around the world. Its musical form ranges from party anthems to critical social commentary. But the genre plays another role: it is an influential soft-power tool for the United States. Like its predecessors jazz and rock, hip-hop is utilized by the U.S. State Department to connect with young minds, and its unique ability to inspire goodwill toward the United States offers a significant advantage over adversaries such as China and Russia. How did hip-hop become a go-to diplomatic instrument?

Toni Blackman (Alumni Outreach Director, Next Level) 

Mark Katz (John P. Barker Distinguished Professor of Music and Director of Graduate Studies, University of North Carolina at Chapel Hill)

For an episode transcript and show notes, visit us at: 

https://www.cfr.org/podcasts/hip-hop-diplomacy