This Is TASTE cover image

482: Sue S. Chan & PJ Vogt

This Is TASTE

CHAPTER

Crafting a Sparkling Beverage Brand

This chapter explores the journey of launching a craft sparkling water brand amid market challenges and rising shipping costs. It highlights the transition from direct-to-consumer sales to retail strategies and emphasizes the importance of building relationships with local grocery stores for grassroots marketing. The conversation also touches on innovative flavors, consumer engagement strategies, and the significance of networking in reaching larger distributors and major grocery chains.

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