SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? 

On this episode of the SERPs Up SEO Podcast we’re diving into the narrative around “ranking factors”! 

Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO.

Tune in as Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the importance, or lack thereof, of ranking factors.

Key Segments: 

[00:01:19] What's On This Episode of SERP's Up? 

[00:03:06] Focus Topic of the Week: Ranking factors

[00:16:08] Focus Topic Guest: Marcus Tober

[00:30:18] Snappy News

[00:33:49] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein 

Marcus Tober: https://twitter.com/marcustober

Dr. Marie Haynes: https://twitter.com/Marie_Haynes 

Resources: 

Wix SEO Learning Hub: https://www.wix.com/seo/learn 

Semrush: https://www.semrush.com/ 

News: 

Inside CNET’s AI-powered SEO money machine: https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing

CNET pauses its controversial AI-generated stories 'for now': https://mashable.com/article/cnet-pauses-ai-bot 

Report: Google search will debut chatbot features this year: https://searchengineland.com/google-search-chatbot-features-this-year-391977