Value Creation: Buyers, Costs, and Prices (B, C, P)

Economics is all around us. At least, that's what Chicago Booth's Ram Shivakumar believes, and he's on a mission to demonstrate that economics is not about numbers or theoretical models, but is at play in many everyday decisions, like whether to order a pizza, where to buy it from and what toppings to get. If economics isn't about numbers, what is it about?