2min chapter

Word of Mouth cover image

Snap Crackle and Every Little Helps - the language of food advertising

Word of Mouth

CHAPTER

Are You a Confectionery?

I would say that the more what we call QSRs, quick service restaurants on the high street, those that have, or FMCGs, fast-moving consumer goods. So Burger King have it your way, the idea of personalization. I seem to remember there was a little chocolate bar that had fudge and caramel in it. Yeah, absolutely. And even KitKat have a break, have a KitKat. That's a command form again, yes. Exactly. If you can get a caption or a statement to stick, it's any a worm. It's that phrase that you can't get out of your head. We're full of them. The people are writing

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode