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Snap Crackle and Every Little Helps - the language of food advertising

Word of Mouth

CHAPTER

Are You a Confectionery?

I would say that the more what we call QSRs, quick service restaurants on the high street, those that have, or FMCGs, fast-moving consumer goods. So Burger King have it your way, the idea of personalization. I seem to remember there was a little chocolate bar that had fudge and caramel in it. Yeah, absolutely. And even KitKat have a break, have a KitKat. That's a command form again, yes. Exactly. If you can get a caption or a statement to stick, it's any a worm. It's that phrase that you can't get out of your head. We're full of them. The people are writing

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