The Work of Marshall McLuhan - Part 1 - with Bob Dobbs
Hermitix
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McLuhan and Zappa: A Convergence of Ideas
This chapter explores the profound impact of Marshall McLuhan on media theory, likening his influence to that of Einstein. It delves into how Frank Zappa's background in advertising informed his artistic expression and perception of media, while also pondering a hypothetical conversation between McLuhan and other thinkers. The discussion highlights McLuhan's concept that 'the medium is the message' and its implications across various fields, reshaping the understanding of communication in the 1960s and beyond.
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