AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
00:00
How to Test DPA in Your Advantage Plus Campaigns
The best use case that we've seen has been just lower the funnel, bottom of the funnel, retargeting ads. The proper way to test DPA is actually to to set up a new like a new control catalog against like the test catalog as as new catalogs. And then once you see a winner there, you know that comparatively at scale, this will perform better than the control.
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