How to Create Evergreen Content Using Big Data

We identified several interesting territories and areas with a huge potential to not only capture irrelevant traffic, but to also help consumers. And we were able to identify very specific questions where we could help them. We looked at problems, skin problems that consumers have, but also at inspirations, what is stranding now, what consumers want to see. By compiling a lot of this information, a lot of data points, we are able to build journeys of consumers who want what they want in termof special stylenc as well as for consumers who don't know what they want.