Juicero and Cicret: Scams or Start Up Fails? | Multi Level Mondays
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The Story of the $700 Juicerough
Doug Evans started juicerough after Organic Avenue fell apart. He raised $120 million from Silicon Valley Titans including Google Ventures, Kleiner Perkins and Campbell's Soup. Juicerough was launched in March 2016 with each bag costing between $5 to $8. After just a few months, the price of the juicer nearly half to $400 instead of $700. Hardly a year after launching, about 25% of the workforce was laid off and the machine's price was less than $300.
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