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The 5 brand religions with Kristof De Wulf

Let's talk branding

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The Emotional Bond of Brand Relationships

This chapter examines how brands can be viewed as personalities that forge emotional connections with consumers, often leading to deep-rooted loyalty. It discusses the pivotal role of experiences in brand building and highlights the challenge of cultivating genuine brand love versus transactional relationships. By using examples like Nike, Coca-Cola, and Red Bull, the chapter illustrates the dynamic nature of brand religions and strategies in fostering consumer allegiance.

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