
The 5 brand religions with Kristof De Wulf
Let's talk branding
The Emotional Bond of Brand Relationships
This chapter examines how brands can be viewed as personalities that forge emotional connections with consumers, often leading to deep-rooted loyalty. It discusses the pivotal role of experiences in brand building and highlights the challenge of cultivating genuine brand love versus transactional relationships. By using examples like Nike, Coca-Cola, and Red Bull, the chapter illustrates the dynamic nature of brand religions and strategies in fostering consumer allegiance.
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